Alasa: Modern. Edgy. Contemporary

Tamanna Sharma
4 min readJul 17, 2022

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Founded by Shailee Jain, Alasa is the fantasy of every woman and the enchantment that compliments her. This womenpreneur’s profound understanding towards the imaginative finish of her designs brought forth the wizardry of Alasa. Shailee is an accessory design graduate from the prestigious NIFT and she also did a jewelry course from the Indian Institute of Gems and Jewellery(IIGJ).

Alaśa offers diversity in design by giving quality and affordability equal importance. They celebrate individuality & embrace the essence of every woman. Each jewelry piece is timeless yet quirky, exquisitely designed by their artisans.

Alasa believes in maintaining a balance between design & craftsmanship. Their ethos is to create jewelry pieces with utmost perfection by using only the best of materials.

I realize you’re still in awe of the designs as much as I’m. Each immortal piece of gems has a story of its own and sheer enchantment in it. Let me share why this brand holds a special place in my heart. You definitely realize that I love womenpreneurs who are visionary and Alasa has an enchantment of its own. I love the way how Alasa has ticked off the quotient of affordability and variety of designs impeccably.

Many individuals have one or two misgivings about jewelry brands because of the quality not being up to the mark, repetitive designs and affordability factors. I truly like how Alasa has broken the shackles and has found the ideal offset mixed with sheer brilliance.

Alasa praises distinction and embraces the embodiment of each and every lady. Each piece of adornment is quirky, and dazzlingly designed by the specialists. The designs at Alasa are extremely adaptable with flexibility being one of their fundamental support points.

I really liked the way Alasa stood firm in assisting with a sustainable mission. Yes, you heard me right. I know for the most part we see coutures chipping away at supportability draws but I appreciate when entrepreneurs work on more grounded USP’s and also keep the environment in mind.

“We believe that diversity in design, quality & affordability are all equally important. Design is all around us, in forms, in conversations, even in the moods of the sky” says Shailee.

Alasa’s core principle is creating timeless designs. They believe in taking inspiration from everything around them by experimenting with the finest materials like Swarovski, Preciosa, semi-precious stones, pearls, leather and metals.

I was truly inquisitive to find out about how Shailee thinks of such fascinating designs. I know that you’re similarly inquisitive as well.

She shared as to how she feels that designs are all over the place, as nature, discussions and even in the moods of the sky. I think just a bunch of creative eyes like hers can detect it and lay out such a delightful picture through her designs.

“Versatility is our cornerstone. We believe in maintaining a balance between design & craftsmanship. Our ethos is to create jewelry pieces with utmost perfection by using only the best materials. We encourage local artisans to create exceptional pieces.” quotes Shailee.

When you buy a piece of jewelry from Alasa, you not only invest in the beauty that it adds to you but also in the sustainability quotient. This is how Alasa upholds the craftsmen of India & the entire community.

I’m connecting the website for you to go through those stunning pieces. I have additionally connected their Instagram handle so you can reach out to them and can keep yourself revived with the forthcoming collections.

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Tamanna Sharma
Tamanna Sharma

Written by Tamanna Sharma

Writer. I love to read and best way of expressing oneself is through words

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