‘Arezou: The Skin Rituals’- India’s First Personalized Natural Skincare Brand!

“Arezou” is a Persian word which means a wish or desire. As a brand, that is what Arezou stands for. They aim to formulate products that is desired by your skin.

Founded by Ishita Saxena, who was inclined towards skin care products and cosmetics since a very early age when her peers were developing interest in shopping, clothes etc. It all started with her grandmother who had beautiful glowing skin and when asked about the secret behind it, she said “It all comes from the kitchen”. Her grandmother taught her the secret that kitchen ingredients hold and it further nurtured her interest.

Ishita went on to become a computer engineer and completed her MBA, but over the years she always saw that the people lacked proper skincare options through natural means. She was someone who believed in ingredients that came from nature and are used in the kitchen and believes that off the shelf items can only be effective and fresh for short periods unless added with chemical based preservatives. Also most of the shelf products come in plastic bottles which pollute the environment further.

Another observation was that since every individual’s skin is unique, so is their lifestyle and the environment they live in. With such diversity in their life, their skin sensitivities/concerns would be unique too. To address these different skin concerns they have off the shelf skincare products which do not necessarily solve the actual issue that the individual is experiencing.

“Studying computer engineering and being an MBA graduate gave me an IT mind and a business acumen. My passion for skincare led me to get certifications in soap making, aromatherapy, natural skin care oils” quotes Ishita.

Also as soon as she became a mother, natural and safe products became an integral part of her life.

She is India’s only certified soapmaker from Handcrafted Soap and Cosmetic Guild, USA. She has also completed an aromatherapy course from Isla Verde Spa Academy in Australia along with certification in natural oils for skincare.

Having these things under her belt, she decided to launch a brand that would address the gaps that she felt were there in the market. In her endeavour to provide customized natural skincare to her clients, Ishita quit her job and launched “Arezou”, a brand that handcrafts fresh products for clients as per their skin personality and goals using only natural ingredients.

Ishita has done extensive research in the space of natural skincare and she believes that with her efforts and knowledge, she will soon be able to build a community where people will get effective skin care suitable for their unique skin personalities without polluting the environment.

At Arezou, they believe each skincare ritual is as unique and different as the person following it. They also encourage you to listen to the clues given by your skin. The most effective skin care choice is the one which suits you.

Their personalized process is unique for each person, which means that the Arezou products will be finely tailored as per your unique skin personality, all you need to do is answer a few simple questions and tell them what your skincare goals are!

Based on extensive research, the team at Arezou has created a few questions to understand your lifestyle and skin personality thus helping them understand the foundation of your skin concerns. Based on your answers and a personalized discussion with a skin consultant, Arezou provides a complete skincare assessment which is used to design and create products from scratch, thereby putting together a complete skincare ritual that is best suited as per your skin type.

The rituals can be broadly classified into 3 types:

• Face rituals- Facial Cleanser, Face Oil

• Body rituals- Body Bar, Body Oil, Hand Oil, Foot Oil

• Men’s rituals- Shaving Soap, Face Oil

Their product range is minimal yet effective. Also, the specially formulated and personalised skincare ritual is packed with natural, powerful ingredients that are organic, gluten-free, vegan and are free of sulphates, parabens, petrochemicals or any kind of toxic chemicals. They are a sustainable, eco- friendly brand where the packaging is also plastic free.

So, what are you waiting for?

Connect for your personalised skin consultation today. You can head over to their website or their social media handles (i.e Facebook and Instagram) to get your consultation scheduled.