Ashore: Where your clothing has a soul and story to tell

Ashore is a clothing and lifestyle brand inspired by moments of mindfulness. It is an embodiment of conscious choices nurtured by a mesh of moods. They aim to create clothing as a medium to express one’s self.

Founded by Hazel Choksi, Ashore was born out of a visualisation during a meditation session. Hazel has been in the interior design space for over 20 years but was always fascinated by the idea of designing clothes. However, she was afraid of breaking into a new niche, until Ashore came to her during one of her daily meditation sessions.

What sets the brand apart from others is that their pieces push you to grab each moment, taste it, savour it and celebrate it. Their unique 3-step process encourages you to first identify your mood. Once you have an emotional resonated with a quote or a motif, you engage with the collection to find the perfect silhouette, fabric and colour. The final piece is one that is fully customised to your liking and will be a timeless, yet functional addition to your wardrobe.

Here are the steps to designing your Ashore garment:

1. Pick A Quote Or A Motif
Each garment is embellished with a quirky, yet soulful quote or symbol, which is intended to resonate with your current mood.

2. Identify A Silhouette
From ruffled shirts to draped dresses, Ashore has over 30 styles that you can choose from. Tap into your logical and opt for a silhouette that you would like to add to your wardrobe.

3. Choose Your Fabric
Once you have selected the style, you can choose from a range of 20 different varieties of fabric. Any fabric can be used on any silhouette, exactly the way you like it. All their garments are made in pure cotton.

Once all the 3 steps are complete, they will get in touch with you for your body measurements. The garments usually take 5-7 days to be, post which they can be shipped out to any destination in the world. Their best-selling mood shirts start from just Rs. 3200/-, thereby keeping the affordability quotient in check as well.

Wearing a piece from Ashore is akin to a whole experience. The final garment is an extension of your personality.

As Hazel says, “We sew the seeds of consciousness and you reap the comforts of clothing with a conscience."

I have linked their social media handle so that you can have a look at some of their collection. You can DM them to get a customised piece of clothing that will be specially curated as per your personality.