Atishaya: A fashion label for the women, by women

Akhila Reddy is a Software Engineer who had an ardent love for fashion since her childhood. She had many challenges in her life but nevertheless, she coped up with all of them to build her own brand and reach as many people as possible.

Akhila Reddy is a software engineer from Hyderabad and worked in an MNC after graduation. Since her childhood, she had a keen interest in fashion, sketching and would love looking at designs but couldn’t acknowledge it as a career path initially. She got admission to NIFT, Bangalore for Mftech in the year 2018 but due to financial crunches, she had to let it go and re-join her work. She thought of earning enough to start her own brand and create her own designs. Her mother has always been supportive when it comes to fulfilling her own dreams.

In March, 2020 she launched Atishaya and within a few days a country wide lockdown was imposed due to COVID-19. The pandemic didn’t let her down and she managed to launch two collections in the pandemic itself and got an unexpected response for these collections.

Her brand is known for its uniqueness in designs and the quality they maintain which makes the products strive towards perfection. She wants to make a difference in the fashion world by creating such unique products for women who choose to be unique in their own way. The outfits showcase the intuition behind their creation and they are more than regular simple outfits but yet not too heavy or tacky.

All the designs created by Atishaya have produced a hand full. They do not believe in the mass production of the designs as they stand by their uniqueness quotient. It isn’t a boutique where a person can choose what they want or ask for a product in a different color. They make a few products in a particular design and even if all of them are sold out they do not create them anymore. This is the level of distinctiveness they follow.

The designs are exclusive and inspired by the daily affairs of a woman in her life, the surroundings, needs and interests around us, something which everyone can relate to. The fabric they use depends on the need of the product and which fabric will enhance the designs better.

Akhila is a fan of handmade embroidery work and she believes that clothes look much better when the embroidery is handmade and it helps people in need get some work too. The products are sustainable and high-quality products which is good for the skin too.

The first collection of Atishaya is known as Panache which was launched in 2020. It is inspired by the Heritage of India. It is a beautiful collection which floral prints and high-quality fabric. This collection inspires women to be independent in their unique roles.

Akhila had to go through a lot of struggling days to reach this place where she has her own brand and sells quality products all over India. The pandemic is hitting all brands majorly but regardless of that, she has managed to launch two of her beautiful and unique collections.

The price range of all her products is between Rs.3,000 to Rs.8,000. Her collection is all about quality and exclusive which is designed for every woman out there. Customization is available too. What she has achieved so far is remarkable and she will continue slaying in her own way.

I have linked the website so that you can go through the collection. I have also attached the social media handle so that you can keep yourself updated on the latest offerings.