Authentic, handcrafted and sustainable apparels by Meghna Panchmatia

Meghna Panchmatia is an eponymous label that believes in promoting sustainable lifestyle through fashion. The designs here are timeless with relaxed silhouttes and comforting fabrics focusing on the modern women of today.

The label can be defined by the use of natural and handmade textiles such as dupion silks, Chanderis and organic cotton, having a very strong emphasis on innovation, handcraft skills and contemporary styling.

Meghna was a garment manufacturing technologist which can be more related with Industrial pattern making and has been in this industry for 24 years.

Being a NIFTian, she was always driven towards designs. Founded in 2015, the main reason due to which this label was formed is because during those times, the market mostly catered to the small size or model like figures and there wasn't much designs which were aesthetic to regular body types. 7-8 years ago, when she just started off with her brand, there was much focus on colours and different types of dyeing.

She started with hand blending and blended 7-8 natural colours. Today, she has 35+ shades catering in her timeless collection.

Initially when she had started off with her label, it was a bit difficult as people were not very much interested in natural fabrics or understood much about hues and colour blending.

However, with time women gradually became more aware and understood the timeless and minimalistic designs.

The brand primarily focuses on women who have a Global understanding of fashion. You can find many amazing celebrities wearing their apparel as well like Ritu Kumar, Barkha Dutt, Meghna Gulzar, Sujata Bajaj, Lathika Nath, Delnaaz Iraani and many more!

Today’s women are modern by thoughts, they love aesthetics and they gradually started loving her collections and soon became her regulars.

The styles in her collection is classic and the uniqueness of each garment is clearly visible once you go through her collections. As the colours are made accordingly, you won't even get the same tone or same kind of an outfit made the second time.

The brand entails to modern woman who are Global, strong and has deep understanding of textures, textiles and also someone who doesn't hesitate to speak her mind.

The collections and every outfit speaks for you as an individual and adds a different aura to your personality.

One of her most celebrated collection is the ombre-dyeing collection which is very much loved by her customers and is also one of her top selling collection.

The designs of the garment is minimalistic, the cuts are asymmetrical in shape, the use of fascinating and punchy colours to bring out the innate sense of aesthetic panache.

Her endeavor has always been to create collection which caters to the women who are experimental and progressive.

Colour is one of the most noticeable feature in a clothing and Meghna wanted to bring this bright, elegant colours to life through her designs.

Her primary focus was that the apparels should be versatile to wear, the styling should be effortless thereby making the modern women feel confident in her outfit. The style statement is easy flowing and suits all body type.

The hues and the craftsmanship is immaculately done thereby bringing those gorgeous, optimistic colours to life.

The brand is the labour of Love with threads of varying colours and textures, the artisans and their immaculate craftsmanship. With splashing bright colours and bringing an unique and elegant experience like never before, the apparel range from Meghna Panchmatia is bound to add to your style statement.

Most of her collections has a great resemblance with things around her. Some of her collections are inspired from the natural colours of the earth, some from emeralds and ruby.

One of the major USP's of the brand is they believe in "Repeat value".

"Clothing should be an investment where the preference ought to be given to quality and not quantity" quotes Meghna.

The apparels in her collection starts from just Rs 8500/- thereby keeping the affordability quotient in check and also providing the finest quality at the same time.

Check out their website and Instagram to order your favorites from the collection.