Breaking the monotonous shopping experience with Once Upon A Trunk

The e-commerce chain in India has gone up by a good amount of percentage than it was a few years ago. A lot of people are coming forward with their ideas and putting their foot forward with it.

Once Upon A Trunk is an interesting e-commerce marketplace. It is a venture started by Shivaani Jain and Saanchi Jain. Her venture is about selling collections of home grown indigenous designers and brands in India at affordable prices. It is a Delhi-based venture and they launched it in the year 2015.

They wanted to create the fastest home grown designer-wear delivery e-retail. The portal caters to the fashion aspirations of women in the age group of 25 - 45 years. Their main agenda is to create an affordable fashion segment.

Fashion is something which is always evolving and growing as per the choices of people. It keeps changing and people like more new designs. The online portal reaches out to 22,000+ pin codes of metropolitan and tier 1 cities.

Shivaani Jain has been in the ecommerce industry for the past 5 years and she has Masters degree in fashion marketing from the prestigious Pearl Academy, Delhi.

She wanted to make a difference in the ecommerce market and hence thought of opening this venture with her sister, Saanchi Jain; who has an eye for design and aesthetic.

People are evolving and in this era of digitalisation, people are buying more products online but still there is a percentage of people who still find it difficult or even unsafe to shop online. The pandemic has made more and more people bridge the gap as most people had to rely on buying products online.

Social media has helped them a lot to reach more people and make their products more accessible. It made them to lower their marketing costs.

Her focus is mainly of these three things:
• Sell customizable products to each individual person.
• Sell designer wear clothes at affordable prices so that more and more people can buy it.
• They are thinking of starting a campaign where they will do faster delivery for people.

Once Upon A Trunk has been manifesting the true potential of home grown designers. They sell a vast range of apparel starting from jewellery, home décor, kids wear and other products. They are working on a B2C shipment model.

Their drop ship model enables the seller to dispatch the products through the esteemed logistic tie-ups like Delhivery, Ecom Express and Bluedart. They have a dedicated team of 15 individuals who have made their name with the kind of products made and delivered to people.

Keeping the future in sight, Once Upon A Trunk is also launching it’s app with a WhatsApp-styling assistance through the screen sharing feature, enabling a user-friendly experience and making your shopping even more easier..

The venture plans to expand the ethereal trunk of an aesthetical lifestyle in the next two years with the addition of 1,000+ brands. Once Upon A Trunk envisions to become the leading marketplace for selling life-wear clothes for all occasions, to each and every woman.

Her motivation is that no matter what happens in your life, always follow your dreams. She herself manages to balance her personal life and work life. She takes care of her family, kids and work all at the same time. It is important to enjoy as well as divide time for everything in order to achieve what you really want to do.

I have linked their website so that you can go through their collections and their social media handle so that you can keep yourself updated on the latest offerings.