Daisy Days- Where simplicity meets Elegance

Daisy Days is an Indian limited edition formal wear with unique style, comfort and practicality. It is the type of clothing which is suitable for your daytime office wear or formal events.

Sonia, the founder of Daisy Days; completed her graduation in Fashion Designing from the coveted INIFD, Jaipur. Her label pledges to work on designs which can be wore on occasions thereby enhancing your style statement.

The name Daisy Days is quite unique. The story behind the name too is quite riveting.

Daisies symbolise innocence and purity. They also mean chastity and transformation because of the Roman myth of Vertumnus and Belides.

In ancient Greek, Daisies were also referred to as "day's eye" because at night the petals close over the yellow center and during the day they re-open.

Being a Fashion designer, Sonia found it a bit difficult to find a fitting job in this fast growing, competitive industry.

When she was going through a rough patch, the pandemic hit and things became even harder for her.

However, by this time she had made up her mind that she wanted to do something of her own.

She started studying the European and the Asian markets vigorously. It was a rather uphill task for her more so because she belonged strictly from Fashion designing sphere.

She had zero idea about the exports, the marketing aspect of a business etc.

However, as they say "When there is a will, there is a way", Sonia took up the challenge and honed her skills as an entrepreneur and that is the result of where she is today.

Sonia is a one woman army and has a very small team which mainly includes the skilled craftsman, artisans and tailors.

Her target audience is women across the globe and her label is dedicated to the simplicity and elegance of women.

The USP of her brand is focusing strictly on White colours. You get a variety of options to choose from with immaculately done designs. The garments too are extremely versatile and stylish at the same time.

The fabrics used in curating the clothes are plant based, making her amongst the very few people who use plant based fabrics in the Indian market.

The pieces at Daisy Days are crafted with the highest quality of cotton and linen sourced from all over the world. The exclusive use of the highest quality of fabrics, combined with in house designs means that they offer luxurious, breathable clothing while not compromising on beauty and style statement.

The beauty of modern Indian wear is that it is not seasonal and you can wear it throughout the year. It is multifaceted and sharp thereby over ruling the reproach attached to Indian wear.

In one word, Modern Indian wear is 'Forever'.

The pricing of these masterpieces start from just Rs 1299 keeping the affordability quotient very high.

She believes that "Quality is greater than quantity" which is very much evident once you try out the dresses.

“Life’s not what we get or we give; life is what we do and what we achieve” quotes Sonia.

Check out her fantastic collection and drop down your love in the form of comments. They are also running 20% off on orders above Rs 2999, which I feel is a steal deal.
I have also linked the social media handle so that you can stay updated on the latest offerings.