Experience immersive beauty shopping with Barunii
“Be Your Own Beautiful”
Indian beauty e-commerce is in the verge of huge growth in the upcoming years. One of the major factors which drive the growth of this market is customer satisfaction and experience. Today, we will be speaking about a brand, which is making its mark significantly in the Indian beauty e-commerce.
Barunii beauty, founded by Kiran Singh is a chic, new age, immersive shopping experience for modern day women. Kiran Singh is an experienced brand marketer, who has worked for over 18 years with leading beauty and consumer brands. Her online beauty store, Barunii.com depicts her own values and her passion for beauty. She strongly wants to bring out, how beauty can transform the everyday life of modern, urban Indian woman. She also wants to focus how beauty e-commerce can take over the Indian market, in the upcoming years. One of the major things, which is bound to amuse you is that they don’t have any stereotypical standards of beauty. They are entrenched in inclusivity and diversity.
The brand mostly caters to the urban and upper middle class women. With a successful partnership with 70 brands in a such a small span of time, Barunii is setting a new mark to its digital e-commerce front. Premium International brands like L’Oreal, Procter & Gamble, Unilever, Coty India, Marico, K-Beauty brands & many others have welcomed the concept and host their brands on Barunii offering easy terms of engagement to support the start-up. Barunii not only focuses on experience and service but also on hyper-personalisation. Many customers face a huge turmoil in selecting the products which suits them the best. This is very well simplified by Barunii which again establish how they handle customer experience.
The shopping experience is uniquely tailored to its customers. Incase of repeat visits and higher purchases, they link the content with Commerce to build brand stickiness. Data analytics helps to create an one-of-its-kind shopping experience. From assisting the customers with their copyrighted advisory features till Shop-by-Look features which helps even a novice to shop full-proof; Barunii believes that beauty shopping is an absolutely pleasurable and transformational journey therefore, it focuses on customer centricity as well.
Many Global companies are hesitant to bring premium brands to India, due to the lack of retail distribution. Barunii beauty has ensured to bring those brands under their canopy which are relevant to the Indian customers.
Go and check their website out-
Experience Digital E-commerce like never before.
