FoodCloud, the largest store for homemade food in India!
In this pandemic, we have seen how much homemade and organic food seems to take over the limelight. So, we decided to bring you the story of a brand which is creating a difference with their homemade items.
Presenting the FoodCloud, which is the brainchild of Miss. Sanjhi Rajgarhia and Mr. Vedant Kanoi. Their love for food and cooking has helped them to venture out into something like this.
FoodCloud endeavours to create well-being for women and their families via homemade food. They help convert home kitchens into cloud kitchens.
Around 80% of their home chefs are women and they empower them to become entrepreneurs from within their homes; while giving their customers a chance to enjoy delicious & healthy homemade meals without cooking.
They work closely with FSSAI to ensure Food Safety and were also awarded the “Best Start Up” by the Ministry of Health and Family Welfare.
They serve fresh food in Delhi, Kolkata & Mumbai. FoodCloud Munchies — which is a range of healthy, homemade, preservative free munchies are delivered Pan India. They make for exciting gifts for special occasions like Rakhi & Diwali and go well with wedding invites & in room hampers.
Now let’s share you the sneak peak of our conversation, so that you get to know about the brand.
1. How did you guys name it ‘FoodCloud’ ?
FoodCloud is an amalgamation of Food & Technology. When food, which is a real tangible & enjoyable experience is available for ordering via cloud technology, that’s why FoodCloud.
2. What do you feel is the USP of the brand?
Our USPs is our unique food. On FoodCloud, food is authentic and not filtered / changed to suit mass market tastes. A Bengali can find authentic Bengali food made by a Bengali lady. The same goes for every variety of regional cuisines and other varieties of International cuisines. On our platform, you can also find healthy versions of the delicacies.
It will also remind you of the kind of dishes your grandmother used to cook.
Our customers can do all of this, while supporting women entrepreneurs.
The overall experience on FoodCloud is a very positive one, where you get good, delicious food while doing your little part in changing the world.
3. How do you feel homemade organic food are taking over the market?
Organic food is hard to find in the true sense. The pesticides / chemicals used in water & soil when ingredients are prepared make it hard for us to ascertain whether our food is truly organic.
We do however promise FRESHLY PREPARED food which does not have any added preservatives and chemicals that are toxic for the human body but extend shelf life of food & therefore profitability for restaurants.
While we have always been champions of homemade food, we feel like that there is a growing awareness amongst consumers, about how your daily food is a key contributor to your health & immunity. Consumers are steadily realising that they should make good food choices even for celebrations & occasions. Therefore, instead of opting for restaurant food which is pre-prepared & preserved, they should pre-order from home chefs who serve equally or even more delicious food that is made freshly & with love, at home.
4. How social media is boosting the business online?
Social media has played a key role in FoodCloud’s success. When our customers post about our food, the social media recommendation engine helps us aquire new customers. As you know, word of mouth is very important in the food business. It also helps us acquire chefs. In fact, we’re fortunate to have built strong goodwill amongst our home chef community which leads to us acquiring new chefs steadily.
5. Tell us more about what all products foodcloud has?
In fresh food, we have 35 different cuisines. Our snacking range, FoodCloud Munchies has all the favourites like Mathi, Makhana, Popcorn but in healthier versions. Our Mathi for example is baked and comes in three flavours; ajwain, achari & methi. Our makhanas are rasgulla quality and hand roasted in desi ghee. They also come in multiple flavours. Our specialty products are also exceptional. The moong dal twisty can be equated to baked bhujjia with very high protein content. Our chatpat gourmet aam papad has many dehydrated super fruits with a secret masala that makes it a favourite. It also has no added sugar. The Chili Garlic Paste is very delicious too and it can be used for cooking or as a dip.
6. How is your brand making a difference in the community? How are you coping up with the side effects of business during this pandemic?
We evaluate our impact in two ways. We serve healthy home cooked food, giving customers an option to order in food without any guilt. We serve an authentic regional variety that no platform offers. On the other hand, we support women home entrepreneurs to launch & grow their home food business. We take care of the entire value chain & support them at every step from marketing, delivery, payments collection, packaging. We hope to expand our services to responsible ingredients sourcing soon.
During the pandemic with many families unable to invite their part time staff into their homes, they have opted to order from FoodCloud’s home chefs. As the festive season is kicking off with rakhi, we’re seeing exciting orders for our Rakhi hampers of FoodCloud Munchies, which can be delivered anywhere in India.
7. Any point of advice to young entrepreneurs?
To make any business work, you need determination & follow through. When you have that, no matter the ups & downs, you will find a way to make the business successful and eventually, the numbers will prove it.
8. One motivational line which keeps you hydrated.
Don’t stop when you’re tired. Stop when you’re done.
9. The bestseller items from your brand, which one must surely try?
We’ve curated our best sellers in our Rakhi Hampers. All our FoodCloud Munchies are worth a shot.
We loved connecting over with both the founders and sharing a small insight about their journey and brand. What are you waiting for? Go to their social media handles (Instagram and Website) for more updates and order your favorites now!
