Hay! clothing: The perfect coherence of quality product and a unified brand image

From the start, a piece of texture goes through a great deal of changes before it turns into a stunning outfit, and with that comes the supposition that the higher the quality, the higher the cost.

Hay! is a clothing brand based in Tamil Nadu. Started by Harinandhini Sangeeth in 2020, Hay! clothing curates ethnic pieces for present-day women at an affordable cost opposing the generalization that “the higher the value, the better the quality.” Harinandhini was constantly charmed by apparel since she was a youngster and coming from a family that was in the textile business only helped her purpose.

She used to consistently contemplate over the fact as to what happened to the fabrics after they were conveyed as a greige maker. When she visited shops during her adolescence, she started to see that all that they sold — a plain greige material — was changed into wonderful dresses. It was mind-blowing to observe the eventual outcome of textures utilized by brands. She chose to change this thought by making outfits that are of the greatest quality as well as sensibly evaluated and effectively open to individuals of the country. During the lockdown, when designer clothing became a privilege, Harinandhini started off with Hay! clothing with the assistance of her family, and that’s how Hay! clothing was born.

The brand’s methodology is established on giving extraordinary quality ethnic attire to ladies at a reasonable price range. Alongside dispersing the myth that better apparel can only be obtained by reaching bigger brands, Hay! clothing attempts to accomplish it and has successfully done it since their inception.

The motto of Hay! clothing is to become the go-to brand for any occasion! With regards to the characteristics that set Hay! clothing aside from their competition, the first is fiber to mold, which is their most significant advantage. Hay! is an organization that oversees everything starting from making each and every item in-house, from spinning to pieces of clothing, which assists with keeping markups low and apparel quality high.

Clients are at the core of their business. Their prosperity is predicated on the fondness that they have acquired from their customers. They focus on their feedback and also make amendments whenever they receive non-satisfactory feedback. The team at Hay! clothing constantly comes up with exemplary ensembles and styles for you to give you the perfect look.

“When I started off with my own brand, fashion was blur to me. There were countless technicalities that I have mastered over time. So many errors were made along with countless learnings and experiences.” says Harinandhini.

“Each time I see somebody wearing my brand, I see myself doing a happy dance in my mind- a sense of achievement that I made this brand and we are endeavoring to live by it. The feeling of it is truly unfathomable” says Harinandhini.

All of their clothing motivation and thoughts are derived from the expression Hay!, which infers happy, splendid, spring, and late spring. Each of their outfits is splendid, striking, and vivid! This is also utilized to create the Brand’s state of mind as well.

As there is always a lot of wastage in the textile sector, brands are moving their concentration to more sustainable fashion. Keeping this in mind, Hay! clothing has joined forces with LIVA — ECO (an Aditya Birla Group project) to curate conscious design. This empowers you to shop both wisely and elegantly thereby not harming nature.

Each Hay! clothing item is committed to the modern woman’s regular necessities while also catching up with the newest fashion trends.

I have connected the website and the instagram handle with the goal that you can go through their collection and can also keep yourself refreshed on the most recent contributions.