"Kashmir and Cashmere united by PHAMB"

Kashmir and "cashmere" are so intricately related that it is really difficult to tell them apart from one another. The essence of Kashmir is such that it is a complete amalgamation of Natural beauty and a rich legacy of tradition passed on from generations to generation and is the leading producer of "cashmere", a fine luxury fiber, produced from Changthangi goats bred in the Ladakh region of India!

"PASHMINA" is the traditional name of the internationally known "cashmere" fibre!

The length of a single strand of pashmina is around 4.25 ± 1.2 cm in males and 4.02 ± 1.5 cm in females while fiber diameter in male and female goats is estimated to be 12.9 ± 2.6 μ and 13.0 ± 3.0 μ, respectively.

Pashmina fibers are collected during spring molting season when these goats naturally shed their winter coat. Combing is the major way of harvesting Pashmina.
Pashmina in its raw form has to go through certain phases before it can be weaved into actual products.

​YARN SPINNING
Yarn spinning being the first, is done by women who have mastered the art of hand spinning the delicate raw pashmina to fine yarn.

​SORTING-needs PERFECTION!

To spun it into fine yarn, sorting of raw pashmina is done according to quality and length of fiber and then physical impurities are removed.

​CARDING

Later after washing it in plain water, carding is done. In carding, entangled fibers are separated and straightened manually using two wooden combs.

​YANDERING
It is then spun on a spinning wheel known as “Charkha” or “yander” to get the fine yarns.

​Dyeing- IT’S ORGANIC!

The spun yarn is dyed before weaving. Only natural ingredients are used in the dyes, which produce different colors depending on the concentration used. It is pertinent to mention that dyeing of the Pashmina is being done using mostly organic compounds.

​WEAVING AND THE ARTISTRY
After the yarn is dyed, yarn is weaved on handlooms into various products.
Majority of Pashmina is utilized for preparation of shawls in Kashmir. These shawls are Hand Woven Only and involve labor in sorting, spinning and weaving on specified handlooms.

The HISTORY OF PASHMINA dates back to the Mughal Empire where,
in Akbar's time, a pair of pashmina shawls were an expected part of khil'at ceremonies where people were honoured with PASHMINA SHAWLS!

The rich texture of Pashmina couldn't be kept restricted to India, the extensive and dense popularity of PASHMINA went pan world and became too dear to the FRENCH women!

In France, the pashmina Kashmir shawl gained status as a fashion icon through Empress Joséphine’s enthusiastic use shawls suited the French well, providing the needed warmth, while adding visual interest to white French gowns through the traditional teardrop buta pattern and discreet floral motifs. The shawl became a symbol of French bourgeois status from the Bourbon Restoration, through the Second French Empire .

As a class marker, it fulfilled 19th century French tastes because it looked rich, had extensive ornamentation, artistic qualities, and was made of expensive raw materials.

PHAMB and PASHMINA

In the native language, “Phamb” is the name given to luxurious Kashmiri pashmina by its native people that include its spinners, weavers, artisans and other stakeholders literally translating to "Soft Gold" in Kashmiri language.

Phamb is a pashmina fashion house which designs, manufactures, distributes and retails all pashmina and pashmina blend products which are mostly hand-woven. The brand utilizes the name Phamb with high fashion.

Phamb is committed to provide the luxurious pashmina products in its authenticated and original state, which has been the legacy through hundreds of years for the people of Kashmir.

As we all know how clothing changes everything in this High-tech fashion world, what if it was done with a RICH TRADITIONAL TASTE?

Clothing not only transforms an individual’s state of mind but also improves self-discipline and boasts confidence. Clothing reflects personality, character, mood, style, productivity, creativity and an individual is all senses.

Phamb is promoting the quality of pashmina products to the highest possible state through their high standards which in return will reward its spinners and weavers their well deserved reverence!
Phamb specializes in both MEN AND WOMEN TRADITIONAL ATTIRE!

For MEN
Phamb is creating a new world for men, providing customized pashmina suits, which is first of its kind from Kashmir to the whole world. Being the torch bearers, Phamb is viable to induce a new trend into the man’s world of suiting and take it up to the mark it has set of itself and will continuously move ahead to take it’s efficiency to the highest level.

Sozni-Jamwar shawl
Phamb provides unique, timeless, meticulously hand-embroidered and hand-crafted Sozni jaamwaar. The beauty of these shawls has ability to transform moods, lift spirits and deliver deep sense of prestige.

Every inch of these shawl has been covered with intricate sozni embroidery. It takes near around a year for artisans to complete the needle work on a single piece.

Pick your favourites from their website and Instagram handle so that you can check out their collection.