Label Marche: Creating a platform for local artisans across the country

The outbreak of Coronavirus in March 2020 had brought a standstill in the lives of many craftsmen whose primary revenue source was textiles. In the midst of a Pandemic, Jaipur-based fashion brand Label Marche was born. Label Marche came up with the idea of engaging with local artists and directly started to introduce the items to the shoppers. The fundamental thought of the brand was to give a stage to the local craftsmen.

Founded by Chinmay Jain in 2021, Label Marche plans to uplift the local craftsmen and their work straightforwardly to the clients. Local craftsmen, similar to the other sectors of our nation were seriously affected by the pandemic and they additionally did not have the openness with major brands, thereby Label Marche considered joining these two dots.

All of the items by Label Marche are hand-tailored with natural Indian textures like cotton, Mul, and Chanderi that are available at a reasonable price segment. They make extensive use of skilled workers and gladly show their work to their consumers, with each piece flawlessly created and fastidiously done. Each piece of clothing has an unmistakable character of its own and gives you a look that is both exquisite and beautiful. This multitude of novel pointers makes Label Marche stand out.

“It’s not just a garment; it’s a work of love and dedication, from dyeing to printing to each cut and stitch. Each design is a tribute to all of the artists with whom we collaborate closely and who, like us, have a story to share” says Chinmay.

Chinmay’s cherished assortment is their “Pour Homme assortment,” that was launched under Men’s style and had a staggering reaction, inferable from which it was sold out inside two days of its launch, and the same thing happened with their spring collection as well, which was a massive hit!

The collections at Label Marche are enormously impacted by the specialty of square printing just as the immortal taste and tastefulness of unadulterated handspun cotton. Modern and purposeful designs with solid scrupulousness are generally motivated by customary and local artworks that the specialists have been rehearsing for quite a long time. These ancient artworks are an accolade for the difficult work of artists and the magnificence of hand-tailored materials.

With regards to fashion and sprucing up there ought to be no principles, and to stress this significantly more, they make garments for women of different shapes and sizes, going from XS to larger sizes. They additionally have a choice of altering sizes and they don’t restrict themselves to any one size or shape, as Label Marche believes that everybody is exceptional and should be adored and celebrated.

Each item they make tries to be a style explanation since all of their outfits are designed keeping in mind the sensitivity of careful design choices, as well as the capacity to wear them anyplace, at any time. The thought is for the individual wearing the dress to have the option to wear it on as many occasions as they want while keeping up with the sensation of novelty.

Earlier, individuals used to esteem quality over quantity and this has totally changed customer discernments today. Label Marche has built its brand on a solid obligation to quality, innovation, and value for money. Label Marche aspires to continue with this legacy until the end of time.

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