ORACRA- A sustainable eco fashion label
Modern Indian wear is norm breaking. It is by definition an Indian silhouette that can stand it's own without the support of heavy embellishments, embroidery or frills.
ORACRA is a eco fashion label started in the year 2016. The unique name is derived by merging 'organic nature' with the 'Indian crafts' forming "ORA- CRA".
Started by Saayna and Saveen who graduated from the coveted National Institute of Fashion technology in Kangra, they believe that each and every piece is designed with love and thoughts of playfulness.
There is a story behind each of these creations, a story that lives forever in the wardrobes of the art lovers.
The beauty of modern Indian wear is that it is not seasonal and you can wear it throughout the year. It is multifaceted and sharp thereby over ruling the reproach attached to Indian wear. In one word, Modern Indian wear is 'Forever'.
In today's world of fashion, ORACRA is not about glitz and glamour but elegance and sheer class. One of the major USP of ORACRA is to play with the smallest of details, the placement of the block prints with accurate highlights, exquisitely done embroideries and easy going silhouttes thus creating a class apart look which is artistic at the same time.
One thing which I found unique is that every collection is very much distinct from the others. The hues and the craftsmanship is very immaculately done. The love for embroidery and the sheer hardwork in bringing those simple yet minimalistic colours to life is very much evident in the designs.
"Playfulness exists inside every soul and we try to make it reflect in the clothes we design for each and every individual" quotes Saayna.
The designs reveal the immense possibilities of creating something new, unique and limitless that is all your own. The overall style is instinctive, simple, pure and yet trend specific; taking life and human emotions as the biggest inspiration.
I have also linked their Instagram handle so that you can go through their collection which is surely going to make your jaw drop and you can also choose one for yourself this winter.
