Tann-ed: A design studio offering premium quality leather goods with sheer sophistication

To introduce, essential gifting, genderless bags, and accessories in Indian Fashion, this Noida-based design studio is curating smart, fashionable, high-quality premium leather goods, that are not only contemporary, classic, and elegant but are also exquisite and durable.

Tann-ed was established in the year 2019 with a similar perspective and goal by Ritika Gupta, Konpal Batra & Rakshit Singh. The firm was founded to provide exquisite craftsmanship to its customers. With different skill sets and genuine interests, the three of them strive to create items that are not only functional but can also be passed down the generations. Tann-ed is about more than just the taste of fine, sophisticated leather goods. However, the brand is known for its high-quality items.

The brand is split into three segments that present products and designs across- Essential gifting, bags, and accessories, they are all distinctive from one another. Each product is designed with the utmost attention to the tiniest details while maintaining utility. While the packing of bags and accessories is completed in leather, the packaging of important gifts is done in a completely different way, yet with a leather-like feel.

Their collection of family hand-me-downs inspired them to explore beyond the current trend-driven pieces and instead focus on something that may truly represent the personality of the person wearing it. Keeping the same thing in mind, the essential gifting category is likewise designed with the same goal in mind: to design a product that reflects the giver, and the individual who receives it gets a sense of the person who sent it.

“All of our bags and accessories are lightweight, easy to carry and have a higher level of utility and durability, making them timely and timeless products. They keep up with the times and are relevant to what consumers desire right now. However, the products are designed in such a manner that they can be passed down to future generations”, says Rakshit who is intrigued by old school androgyny, rich, opulent fabrics, and exquisite designs with a splash of strong color stories.

While Ritika’s passion for sparkling days and nights full of beauty and appeal inspires the quality, finishing, and precision for our coolest feelings, On the other hand, Konpal is towards pop culture from the 1980s to the contemporary from around the world (no language barrier) and garment elements that can be converted into accessories, which helps us maintain our timeless vision and experiment with materials that are distinct from the standard.

In April 2021 they launched their first-ever collection, Labeled Take-One, and the main inventiveness for these collections was to curate gender flexible bags that were not feminine, as well as to create a brand that catered to the new age fashion circle rather than being gender-specific. The bags could be carried by anyone with ease and utmost grace.

What sets Tann-ed apart from the rest is they don’t believe in the heavy branding of their products. Rather than emphasizing the brand name, their main goal is to keep their bags and accessories at the forefront. Also, their designs are in oversized bags, which are difficult to get in Indian markets. To create a desire for essential gifts with a personalized connection.

For example, their wedding boxes are created entirely based on the personality attributes of the clientele, whether subtle or overt.

The three of them shared a common love for large, oversized bags and felt compelled to design one that would be easily accessible to customers. This has been labeled OTT. The bag was inspired by the streets, and to make it more formal, they utilized treated calf leather with a lustrous finish.

“The principal focus of Tann-ed ideas continues to be focusing on and designing products that are a fantastic balance of fashion and utility. We strive to create designs that can be a part of everyday life while yet exuding refinement. To place a greater emphasis on decreasing waste so that these products can be passed onto future generations, products that have paved the way through several eras” explains Ritika, Konpal and Rakshit.

The brand caters to both the domestic and international markets, with a quaint studio in Noida where works are manufactured in small numbers.

Although the products are manufactured in India, they are distributed all over the world. Visit their website or follow them on Instagram to see what they have to offer. Ready to see high-quality items that you will treasure for a lifetime.

I have linked the website and the social media handle so that you can go through the same and keep yourself updated on the latest offerings.