Woovly: A solution offering networking with reason
Woovly is a social commerce platform which focuses on promoting and selling Direct 2 Consumer (D2C) brands who are into Beauty and Personal Care. Woovly helps to launch these brands, to increase their content interaction and grow their business.
They help users and potential customers to shop via brand tagged user-generated content and to grow shopping demands.
Most people prefer online shopping due to their busy lives and the pandemic has made digitalisation in every field a necessity. Woovly helps people to create an online presence and make people aware of their brand primarily through content marketing.
Woovly empowers D2C brands to drive sales while reducing their cost of sales.
Users of woovly create brand tagged content around products they use and consume using it’s AI technology. Today, India has approximately 696.77 million internet users, of whom many are first timers who have slowly but surely started adapting to the new buying pattern of online shopping.
Headquarted in Bangalore, the founders of Woovly are Venkat J, who is also the CEO and Neha Suyal, who is the co-founder of the company. Neha did her engineering and worked in corporate sector for 5+ years before becoming an entrepreneur whereas Venkat J is one of the founding members of Quess corp.
Commenting on their working model of social commerce, Venkat says, “Woovly has consistently strived to explore the verticals which better serves our patrons. The D2C model that we have deployed helps us go through with our operations smoothly while only providing the best-in-the-industry solutions to our customers. We have witnessed the numbers surging since we introduced this model into the market and are looking forward to seeing it’s growth in the coming years.”
The whole platform is glued together with algorithms that work behind the scenes to connect people with content, other people with similar interests and service providers to fulfil their needs. This way, it promotes networking and builds strong interpersonal bonds driven by a common interest.
D2C brands are popular as they are consumer centric and consumers prefer it more. People flock to social media for different purposes like entertainment, networking and experience with their preferred brands. As people spend a lot of time on social media, the urge to shop online has also increased. The increase in shopping online increases the sales hence the requirement of Social Commerce platforms is also in demand. Thus, this has created a great chance for D2C brands to grow.
In a large community of 3.5+ Million users, and an influencer base of 14,000, Woovly works on a business model that closely works with upcoming, niche brands by creating content for them in the format of short videos where the influencers share their reviews & recommendations of using the brand’s products. They increase the reach and sales of D2C brands as well as build an organic growth for the brands. Another advantage of going through Woovly is that the brands are made available with data regarding their consumer’s behavioural pattern which becomes a leverage for them to improve, improvise and build lasting relationships with them.
Brands are also provided with real time feedback which allows the potential customer to interact with a brand before making a purchase thereby allowing a brand to stay ahead by providing rewarding and better brand experience to their consumers. They help people to create brand tagged content around products they use and consume using their AI technology.
Neha Suyal, CTO & COO, Woovly said “Here we have, one user who inspires the other to shop socially, all at one click. Woovly empowers everyday users to be rewarded for the content they create, and share while serving as free influencers for their favorite brands, and products,”
Woovly’s collaboration is currently numbered at 60+ D2C brands. By March 2021, they are looking to partner with 150+ D2C brands to help them generate leads and sales through their AI brand tagged user generated SHOPPABLE content.
I am linking their website so that you can go through the same and I am also linking their social media handle so that you can stay connected on the latest offerings.
