YAJY: An Indian luxury menswear brand with a contemporary approach to Fashion
YAJY by Aditya Jain is an eponymous extravagant menswear brand based out of Kolkata. Breaking the hindrances of gender stereotypes, YAJY is focused on providing its patrons with products that are both unique and chic.
This 26-year-old Entrepreneur finished his graduation from Techno India, Salt Lake. Aditya generally had a tendency towards Fashion. He was extremely excited about sprucing up in chic garments. Fashion made more sense to him than engineering as he gradually understood that he wanted to make his profession in men’s fashion.
“I love to spruce up. It gives me confidence. I feel more confident when I dress good. The manner in which you dress up mirrors your outlook. It shows how genuine you are about yourself” says Aditya.
Aditya began his menswear design blog Looksuave, as his side hustle while he was in his late teens. Which began as a getaway from boredom turned into his stepping stone to success.
Aditya before long understood that there was a huge void in the ethnic menswear industry. Thus, combining his interest and market opportunity prompted the beginning of YAJY. Aditya was only 22 when he founded YAJY.
If you take a close look at the brand, you can totally comprehend that it was to a greater extent a characteristic movement. Aditya’s sharp bits of knowledge and tendency towards design is clear from the brands aesthetics.
Beginning a brand in his early twenties was a bold step in his entrepreneurial journey which most certainly ended up being very promising. With absolutely no formal education in fashion, beginning without any preparation was an overwhelming undertaking. He made his first collection with just one sewing machine from his home and had only one kaarigar to begin with.
YAJY by Aditya Jain is an Indian extravagance menswear style brand known for its contemporary way to deal with Indian men’s design. The essential point is to re-examine the Indian menswear space under the advanced domain. This will ultimately assist the organization with setting up a good foundation for itself as a particular extravagant menswear design label.
One of the major USPs of YAJY is the combination of in-vogue cuts and outlines. YAJY needs to allow individuals to encounter what’s truly going on with ageless and exemplary Indian style.
For any business to endeavor through the opposition, being imaginative in its approach is significant. They are a customized style house and can make restrictive apparel for any man independent of their age, shape and size. Their superior and impeccable craftsmanship along with product quality assists them to create an impact on their target audience.
YAJY by Aditya Jain has focused on giving its patrons products that are both exclusive and remarkable. Another word is that they center around variable clothing lines taking special care of masses and classes. Their predominant craftsmanship and item quality assist with making an impact on our interest group. The different SKUs which the brand has are: Kurtas, Nehru coats, Indo western, Sherwani and Tuxedos. From the financial outlook, it appears to be really reasonable for men’s luxury wear.
YAJY envisions to be the World’s best Indian extravagant menswear brand. They intend to reevaluate the space of Indian menswear under the cutting edge domain. As the objective is to go worldwide, they are continually attempting to keep up with, increment their situation and reinforce in the market among the design goliaths. YAJY wishes to enable advancement and plans to provide impeccable customer satisfaction.
“For me, YAJY is like an epitome of Indian luxury and is a mark of fashion. My aim is to make YAJY a globally renowned Indian luxury menswear brand” says Aditya.
YAJY has tie-ups with Multi design stores that serve their pieces worldwide. YAJY is additionally wandering into the internet business industry to amplify its outreach and perceivability. They additionally plan to exponentially increase their number of outlets by Q4 of 2023.
I have connected the website so you can check out their collection. I’m likewise connecting the social media handle so you can keep yourself invigorated with the latest commitments. On the off chance that you are somebody who likes to buy garments offline, they also have their flagship store in Kolkata.
